1972 Cadillac Coupe DeVille
By 1972, the DeVille models were Cadillac’s volume leaders, slotted above the Calais and below the Fleetwood Sixty Special in the lineup. With a sticker price of $6,168, Cadillac sold 95,280 1972 Cadillac Coupe DeVille. This up 44% over the previous year and just slightly less than the top-selling Sedan DeVille.
This was a facelift year for 1972 Cadillac Coupe DeVille. Subtle changes were seen from the previous models (DeVille signature scripts were now found on the base of the rear roof pillars), but the main styling shift in ’72 was driven not by looks but by legislation.
Compliance with federal safety standards required Cadillac to install five mile per hour bumpers in 1972. This in turn required the repositioning of the parking lights, which were moved higher, thus out of harm’s way.
Cadillac marked their 70th anniversary in 1972 with robust sales of almost 268,000 units. Overall, the Seventies were kinder to Cadillac than they were to the clothes that people wore during that decade. Any Baby Boomers who doubt this will be sentenced to looking at pictures of themselves from their high school yearbooks.
Cadillac started the decade ranked in 11th place in model year sales industry-wide. It closed in 8th place in 1979. Annual production trended up throughout the period, finishing with 383,138 new Cadillacs in MY ’79.
By comparison, luxury rival Lincoln recorded 59,127 sales in 1970, and ended with 189,546 in 1979. Those numbers though never strong enough to threaten Cadillac boosted Lincoln from 13th to 11th place, over the same time span.
1972 Cadillac Coupe DeVille Photo Galleries
